A kererū on a shelf is only a good thing if there are still kererū in the trees
So a share of every sale goes to native bird conservation. Here’s how that works, and what hasn’t been decided yet.
Where the money goes
Most of New Zealand’s native birds are in trouble, mainly because of rats, stoats and possums that arrived with people. The groups doing something about it trap predators, plant trees, run breeding programmes and count birds, and they run on donations.
Charity name and the percentage of profits will be confirmed here once Clara has chosen them. Until then no specific claim is made.
What we plan to publish
Once it’s settled: the charity’s name with a link, the share of each sale that goes to it, and each time a donation is made, the date and amount. Simple enough that anyone can check it.

The other half of giving back
The birds are printed from recycled filament, so each one takes a little plastic that already existed and gives it a second life as something people keep. That won’t fix plastic waste on its own, but it is a real choice, made on every single print.
